January 31, 2006
Virtual Pet
| adopt your own virtual pet! |
Cutomizable content that can be embeded in a site, blog, myspace etc.. This one is from bunnylabs - there is also a lot of support material on how it works.
Posted by Dane Troup at 04:19 PM | Comments (0)
January 29, 2006
Some Good Reading
I've been reading a lot about how the internet has created channels for getting information to spread amazingly fast. Seth Godin just published an eBook that breaks it down pretty well. For more detailed information and case studies a good read is Connected Marketing from the guys at viralmeister.com.
Posted by Dane Troup at 09:27 PM | Comments (0)
January 27, 2006
Lazy Sunday
This is awesome.
Posted by Dane Troup at 07:48 PM | Comments (0)
January 25, 2006
Animated Head
I've animated the first madcap head. Its simple and hard coded with basic tweens. I will have to look into making it a little more dynamic.
Posted by Dane Troup at 11:30 PM | Comments (0)
January 23, 2006
Flash Exercise
This is an exercise in word animation. Roll over the file to reveal the words.
Posted by Dane Troup at 06:12 PM | Comments (0)
January 21, 2006
Madcaps Site Layout
I'm working on a new layout for my madcaps domain. It is based on an animation I did in the Fall 2005 semester at Philadelphia University. The purpose of the site is to create work that enjoy doing the most. The large panel will present stills from the animation and the user will be able to play it in the same panel. The bottom left will tab through supporting content and downlaods, desktop image, t-shirt iron on images etc... the bottom right will display characters from the animation.
Posted by Dane Troup at 04:45 PM | Comments (0)
January 20, 2006
If anyone deserves to be rolling over in his grave..
The following is a comment on these links: Vannevar Bush: As We May Think, History of Hypertext, Hypermedia Methodologies and Techniques and Virtual Textuality
Dr. Vannevar Bush would be amazed at the ability of today's technological advances to bring to life his vision of a machine for efficiently storing and rapidly retrieving enormous amounts of information in a non-linear, referential, organized space. With the trillions of dollars dumped into the advancement of a networked information space that has literally hardwired every computer together, knowledge expansions must be at the highest growth rate in history. Everyone in the world now has an even playing field on which to learn and expand their minds.
With so much information at our disposal it is no longer necessary or recommended to try to remember anything.
"It's true we don't remember anything anymore, but we don't need to," said Hawkins, the co-founder of Palm Computing and author of a book called "On Intelligence."
"We might one day sit around and reminisce about having to remember phone numbers, but it's not a bad thing. It frees us up to think about other things. The brain has a limited capacity, if you give it high-level tools, it will work on high-level problems," he said.
I was curious to discover some of the high level problems that we as americans wish to investigate. Luckily for us access points in the form of search engines have narrowed down the vastness of the information into filtered results based on requested data. Lets see what information and problem solving has been retrieved.
I started with the #1 search engine Google Inc. Their web site, google.com, has a tracking page called Google Zietgeist. This should give some information on what hungry minds wish to learn. After careful scrutinization I came to the conclusion that tabloid fodder and entertainment news seem to monopolize the information searches. Maybe this is just the audience that is attracted to google.com.
Lets go to a competitor Yahoo! Inc and see how there powerful search portal is being utilized. It was refreshing to see the amount of effort that Yahoo! puts into tracking and reporting the traffic to their site. They have dedicated a whole sub-domain to their efforts. Yahoo! Buzz tracks all of the movers in search activity. Today's top mover is the news on the death of one of our most talented thespians, Thomas Bond. This and other entertainment gossip seem to proliferate the activity of this powerful networking machine we call the world wide web.
I'm pretty sure Dr. Bush's vision of how to use this powerful machine differs from how it exists today but there are positives to this new tool. No longer do we need to pick up a news paper or ask a friend who won the game last night, we can have the score text messaged to our phone. With the growth of online communities and Blogs we no longer need to leave the house to meet new people and make friends. Even our love lives can be arranged by an online dating service.
With these modern advances one has to wonder what lies ahead. As the machine develops access points that are smaller and smaller and we continue to refer to them as devices or appliances the integration should be pretty smooth. Soon will be the day when we no longer need to search out a physical portal, sit in front of it and type into a clumsy keyboard. It will be integrated into our very being whether through our cloths, implants or whatever new advancements we have yet to consider. This all may seem a little scary but as long as Pamala Anderson remains on the Lycos 50 Elite, everything should be just fine.
Google Zeitgeist
Top Gaining Queries
Week Ending
September 19, 2005
1. kenny chesney
2. kate moss
3. britney spears baby
4. nintendo revolution
5. hurricane rita
6. luciana barroso
7. advent children
8. renee zellweger
9. emmys
10. survivor guatemala
Originally written for:
September 27, 2005
MD23: Theories of Electronic Communications II
Sean Carton
Posted by Dane Troup at 07:12 PM | Comments (0)
January 19, 2006
Podcasting
It is interesting to observe the explosion of media distribution being caused by the popularity of portable media players. The reality is that the technology and similar files have been available on Websites for sometime. I think that radio’s discovery of how it can be used, libraries being created and identifying it as a “new” media by labeling it podcasting has added to it being viewed as something more than shared audio files.
The audio file sharing popularity began with the PTP networks like Napster. The centralized portal where people can find and share their files caused the initial explosion of digital audio files. Most files were music that had been recorded and distributed on CD and then copied and shared. The interesting thing of the podcasting is that new files are being created for the distribution through the web, saved and shared through portable media players. It is no longer a copy of something that existed for other purposes.
From what I have seen/heard the podcasts don’t veer to far away from what we now hear on radio. I did notice that the ability to control playback was an added benefit. Some of the how-to files could be paused if you needed to prepare something or rewind to hear something that may not have been clear. Still there are several layers to be added that will make the experience richer. I think that Apple’s release of the video capable iPod will enable the ability to add a visual complement to the audio broadcast (something essential in this medium). As non-radio podcasters enter the arena and people no longer follow that model, there will be a interesting media created that we have yet been able to conceptualize.
The big drawback I see in the direction is, not in the technology but the company driving the development, Apple. They are creating a proprietary format and they control the largest, most popular libraries of content. This has never been a good direction for a networked technology and as devices become cheaper to produce and better methodology for clearing the rights to content is created, Apple will run into problems with their business model. I think they cannot see the forest past the fruit.
Originally for:November 1, 2005
MD23: Theories of Electronic Communications II
Sean Carton
Posted by Dane Troup at 06:28 PM | Comments (0)
January 18, 2006
LIVING IN POSTMODERNISM I -Sender and Receiver
The following is a comment on these links:
Lyotard The Postmodern Condition and Wikipedia:Postmodernism
In a world where information is a commodity and information that is not deemed “valuable” in the monetary sense is falling by the wayside, I would have a hard time disagreeing with Lyotard. Computerization of information has infiltrated the larger nations and is continuing to spread to every corner of the globe. Google anything and you will get a million avenues of exploring the information.
Along with the huge amount of content available there is an ever-increasing number of access points. The home entertainment system is merging with the desktop computer to create a single portal for both information and entertainment. Mobile device advancements have taken the information access to an instant exchange regardless of time or place.
The opportunities that are presented to the marketplace are huge and the competition is great. Everyone is jockeying for the users time. This creates the “Language Games” that Lyotard covers. If “to speak is to fight” then what will the user fight for? Will they be willing to sacrifice their time and or money?
What will make information marketable to the producer of the content? Is it the ability to win the fight with the user? To capture the users time and integrate sponsorship or have them pay for the privilege to access the information.
A knowledge economy that puts emphasize on the monetary value of information puts the responsibility in the hands of the receiver or end user. If the user is to be the judge of value, because it is their money or time that will end up supporting the information, they then must approach evaluations with a critical eye. It’s the informed user who will get the most bang for their buck. But in an age where presentation is surpassing the nuts and bolts of knowledge delivery, how can the receiver make informed decisions.
What does this mean for information that does not fit into a pretty package? There is pressure to deliver information with substance and to create the package that will win the war with the receiver. Whether it is scientific or narrative I believe the receiver will have high expectations of knowledge and not settle for second best.
With such a large amount of options to choose from, it has never been more important that the sender prepare their argument in the best possible manner.
Originally written for:September 6, 2005
MD23: Theories of Electronic Communications II
Sean Carton
Posted by Dane Troup at 06:08 PM | Comments (0)
January 17, 2006
Peer To Peer File Sharing: Good or Bad for the Music Business?
Today the idea of having a system that allows property to be copied and distributed with no control by the creator or owner is at the core bad for any business. Nobody will win if creations are public domain right after they are released. The idea of sharing creative ideas and creations is a good concept but the current business practices don’t fit into this model. The bigger issue is laws and businesses that have established themselves under the pre-existing ideas on copyright laws and what it will mean for them to have to become flexible in a changing market and where will they find profit today and tomorrow with their property.
The music business like many other creative arenas has a faction that creates for the sake of the art and pushing the boundaries and sharing ideas to expand the medium. There is another group on the other side who looks to profit from the audiences’ desire to obtain and hear the music and finally the groups that fall in between the two and feel they should be rewarded financially for their hard work and creative efforts.
How is music different from any other protected digital file? If a P2P was created to distribute software it would last about two seconds. So what is the bigger picture going to be as to how this should shake out? Music and video fall into the realm of entertainment and need to be aware of the Internet as being a giant distribution channel. The playback and content selection is at the users discretion and the files exist to be grabbed, saved, reviewed and possibly shared at a later date. When it comes to the Internet, in its present state, it is difficult to control the distribution points or to pinpoint any one hard drive as being responsible for any on thing. It exists as a single entity and the creators of the content need to learn to create content keeping that in mind.
As the world enters this electronic space there will be less control to govern activity of users in other countries. All the more reason to look for answers that work with the direction of an always on, always connected world.
Creative Commons’ ideas on having multiple categories for rights management is a step in the right direction. There is a lot of content out there presently that people would love to share and I think it would help to advance the field. The idea of everything being available for anyone to hack, sample and republish is intriguing as far as what the outcome may be. The thought of an onslaught of mediocrity based on quality work is frightening but after that is sifted through quality work would emerge. There should remain distribution channels that would prevent a free for all when something enters the market.
Locked or encoded technology should be at the discretion of the owners. There should be an expected period where a product can generate a return for the artists in order to allow growth. Big business and lawmakers need a flexible structure that will generate a return on investment but also free up the content to easily move through the networked space.
That being said, I think Peer to Peer file sharing is bad for the music’s big business. P2Ps are turning their whole world upside down and are forcing them to re-examine how they operate. They will need to spend a lot of money on making a lot of mistakes until they discover where they need to be. When Apple created iTunes, they all jumped on board and now that it is a success they want to start raising the prices. Greed will always be their driving force and eventually they will all probably liquidate their libraries to an online service like iTunes because the reality of it is, much smaller companies will be able to offer bands the same services for a lot less but the big companies will not want to compete.
The music industry will survive and prosper probably in a better state then it exists now, benefiting the artists and forward thinkers not the ones peddling CDs.
Originaly written for:
November 8, 2005
MD23: Theories of Electronic Communications II
Sean Carton
Posted by Dane Troup at 06:00 PM | Comments (0)
January 16, 2006
The Cluetrain Manifesto - Where does it leave the marketers?
This is a comment on the Cluetrain Manifesto
Over the last decade there has been a change in how skeptical the audience is of advertising and how smart shoppers will skip the marketing material and go straight to the reviews posted by the public. Online entities like Amazon have embraced and helped to cultivate the online experience of sharing information and customizing relevant content for visitors. Products like the Dyson vacuum and the I-pod have grabbed huge market shares and had to do very little advertising in the traditional sense. The biggest selling point is a well-designed product that works.
By not talking down to the consumers and employees, companies will get quality work and positive feedback all around. It sums it up best when Petzinger quotes Elivis “We can’t go on together with suspicious minds.” Consumers have been burned time and again and now their guard is up. As soon as there are any signs of being insincere the audience will walk away and look at what the competitors are up to.
This leaves a huge challenge for those in advertising. Not only does the placement of the message need to be reevaluated, but also the client’s hand needs to be held. As scary as it will be for them, they will need to take some chances. There will be stumbles along the way but those who look at the product, from development to delivery, as an all around entity will have the most success.
All one has to do is look at the customer reviews for the hottest selling products on the market. Design, ease-of-use, and customer service are the driving forces. The networked community will get the truth out about products and services. Companies, who listen and keep their egos and pride in check, will be embraced by the community.
The idea that communities will exist and those who are active and participate will benefit is a positive direction for a marketplace where the miss directed message is money out the window. There is a lot of skepticism that, by tracking users and feeding them a targeted message, freedoms are being lost. Networked communities are ultimately going to create the space where savvy marketers will be able to communicate their message. It is no longer going to be the glamour shot on a glossy stock that will sell the message. All it will take is listening to the community and trying to find who is looking for what you have or being able to create the supply for a demand.
I for one am happy to see the top down business approach with the suspicious minds lack of character being dropped off at the curb. It’s time to take out the trash and do a little spring-cleaning.
NOTE-This was originaly written for the following:
September 17, 2005Philadelphia University - Digital Design
MD23: Theories of Electronic Communications II
Instructor - Sean Carton
Posted by Dane Troup at 05:49 PM | Comments (0)
January 10, 2006
Viral - Part 8 - Wrap Up
I have only touched upon the possibilities in Viral Marketing online. I focused more on the unusual and highly contagious viral marketing. There is a school of thought that a more controlled and conservative approach targeting existing client base and communities is more effective and easily tracked. I agree that in most cases that would be the smarter road to take and maybe by looking at some of these success and incorporating what works with a controlled delivery would result in a bottom line boosting result.
Some tactics are contrived viral approaches that users sniff out a mile away. Other approaches are just out right stupid. A stupid joke with a logo attached to the end is not enough of a concept to make something viral. The examples of a timely nature seem to be very successful as are those that are very clever.
The good news is that failed attempt are rarely noticed and not expensive so it is probably worth failing a couple times if it can get you closer to that golden idea. The truly viral is usually not planned and a matter of being in the right place at the right time but there are a lot of things to avoid to make an idea that much more appealing.
Resources
http://www.upyourbudget.com/
http://www.marketingvox.com/archives/2004/10/22/mazdas_blogviral_campaign_falls_flat/
http://www.marketleap.com/report/ml_report_23.htm
http://www.wired.com/news/business/0,1367,66960,00.html
http://www.beyondmadisonavenue.com/2005/11/bands-using-myspace-to-make-sweet.html
http://video.spreadfirefox.com/testimonials/
http://video.spreadfirefox.com/advertcontest/index.php
http://www.theregister.co.uk/2004/08/18/t-virus_hoax_spam/
http://www.ojr.org/ojr/stories/050614glaser/
http://www.onedegree.ca/2005/08/30/saw-the-viral-bought-the-tshirt
http://sixtyminutes.ninemsn.com.au/sixtyminutes/stories/2002_03_03/story_519.asp
http://chiefmarketer.com/crm_loop/custom/e-zine-viral-052505/
http://www.sitepoint.com/article/get-the-bug-viral-marketing
http://www.clickz.com/experts/archives/mkt/onl_mkt_strat/article.php/837321
Posted by Dane Troup at 11:19 PM | Comments (0)
January 09, 2006
Viral - Part 7 - Personalize
![handyvac-DANE[1].png](http://www.excesspool.com/archives/handyvac-DANE[1].png)
The Cyborg Name Generator and Wedding Crashers - Trailer Crashers are both good examples of how personalization of content can make something viral. I created my own personalized version at Wedding Crashers and found the results very effective. They both have a strong element of humor and the ability to save and share the end result. The Cyborg Name Generator even allows you to order a shirt with your robot and robot name printed on it.
The draw backs of these sites are the technical hurdles that must be overcome and the up front process and input that is required before you see the results. The Trailer Crashers site took a bit of effort and names and email address are asked for which might scare some people away.
It looks as though this type of material is richer and well suited to the interactive environment and may be where marketing trends may be headed. Its not as quick and easy as a forward but the results are impressive.
Posted by Dane Troup at 11:15 PM | Comments (0)
January 08, 2006
Viral - Part 6 - Huh?
Jonah Peretti at contagiousmedia.org did a study. "I was wondering ... how does something get e-mailed around the world and become a mass media story?" He set up a contest to see what sites could get the most traffic to there sites in a 30 day period without spending any money on the promotion. Over 60 sites entered the site and the front runners Forget-Me-Not Panties, Crying While Eating and Blogebrity all had something in common. I am going to call it the "Huh?" factor.
When coming to these sites you click around and you don't know what is driving the content, if it is for real or what. It takes awhile to sift through it and realize what it is. It is along the lines of a joke that is being told within the body of the site and the punch line is discovered by engaging the interactive elements and reading the copy. The creators of Forget-Me-Not Panties put it well -"(we are) committed to blurring reality and fiction, challenging ideas and preconceptions, provoking emotional responses and the distortion of mass communication."
These sites all contain elements of humor, the question of "Is this real?" and a controversial element that inspires buzz and attracts media coverage.
NIKE SWEATSHOP EMAILS
Jonah Peretti's global email forward chronicling Nike's refusal to print the word "sweatshop" on a pair of shoes reaches an estimated 10 million people and culminates in a live debate on the Today Show about Nike's notorious labor practices.
Selected Press:
The Today Show, The Villiage Voice, ABC News, Adbusters, The Guardian, The Independent
Posted by Dane Troup at 11:09 PM | Comments (0)
January 07, 2006
Viral - Part 5 - Branded
We are beginning to see a number of contagious media initiatives that are successfully becoming viral even while branding a company. The pieces themselves seem to spoof commercials but are at the same time commercials themselves. Some have high production values and others look like home movies but most all have one thing in common, they make us laugh.
Viralmeister.com is a whole site dedicated to showcasing this type of viral content. Many other sites have become portals to this type of content and there is a big push to seed your campaign into these sites as part of your marketing plan. Fark.com is another seeding ground for all types of content that your "mainstream" channels would find undesirable.
The successful pieces in this bunch are not just one liners. There is a lever of sophistication in the way they are crafted. The VW example, starts off as a tense moment that prays on society's fear of terrorism and then ends with the terrorists plot blowing up in his face. This like the whassup! example, uses a current news item to play off the timing factor. These should not be expected to be timeless. In fact the trends seem to show the opposite. The more it relates to today's headlines and pop culture, the more pressure there is on the receiver to pass it along before the window of relevance closes.
What is the effectiveness of these campaigns? The messages are not necessarily promoting the brands. The buzz generated is not about how great their product is. Its more of a sponsored joke or social commentary. The old school tried and true supporters are taken aback by the almost silliness in thinking that such a tactic would have any success. It has always been easy to sit back and criticize the early stages of a new idea. The medium is still in a early stage and there are still discoveries yet to be made. The internet net is mimicking print, radio and TV at this stage. When it comes into its own is when it will really get the recognition it deserves.
"A formula of dollars spent to get people to talk, plus those people not buying enough of your product to recoup the costs of what it takes to get those people to talk equals bankruptcy."Bird Flu Viral Marketing: Cluck, Cluck, Goose
By Jim Meskauskas
Thursday April 22, 2004
Posted by Dane Troup at 10:53 PM | Comments (0)
January 06, 2006
Viral - Part 4 - The Kid
A lone, overweight teenager fighting a mock battle with a broomstick light saber. The teenager twirls the broomstick ever more energetically while generating his own light saber sound effects. This is the video that a 15 year old high school student made in the AV lab. He could never imagine that his fellow students would discover the video and post it to the internet using a peer to peer network, Kazaa.
It took two weeks for the video to spread around the world. A week later an edited version of the video, which added music, video and sound effects, was created by Raven Software's Bryan Dube. Both videos were soon posted on web sites worldwide and millions of people were downloading the files.
Now a whole site and many more are dedicated to the videos and the 100+ remixes that have been created. A petition was even organized to try to ge the young man into one of the Star Wars movies.
This piece thrives on the publics desire to see people in embarrassing situations. The uniqueness of this piece is that there is a fondness for the boy that a lot of people have. I think a lot of us have been in embarrassing situations during our awkward teens and can directly relate to the mind set of The Star Wars Kid. The amazing aspect is the way the video has evolved and been remixed into so many versions. The list continues to grow. The time and expertise that goes into these clips is very impressive.
The Star Wars Kid as a 15-year-old French Canadian named Ghyslain. Ghyslain couldn't be reached for comment.
Posted by Dane Troup at 10:45 PM | Comments (0)
January 05, 2006
Viral - Part 3 - Wassup!
In 1999 a Cuban woman and her son cross the Florida Straights in an inner tube. Tragically the mother drowned but the boy, Elian Gonzalez, managed to survive. A fisherman picked him up on Thanksgiving Day and took him to Miami. There he was taken in by relatives. His father came over from Cuba and a big fight broke out as to whether the boy should be returned to his native land. The country was divided, the press was having a field day and Janet Reno decides to send in a swat team to "rescue" the boy.
At the same time Budweiser tickled America's funny bone with a group of guys drinking beer and screaming WASSUP! at each other.
What would happen if these two media darlings collided. Well we didn't have to wait. Thanks to the quick thinking of Sean Bonner. Sean created a flash file that instantly became viral. It popped up on sites all over the internet.
This is a very effective example of something that goes viral. It was simply taking two popular subjects in modern culture and bringing them together. The humor derives from the unexpectedness of it and the fact that it is also very unsettling. Its has a "That's just wrong!" quality to it that seems to do well in a networked society.
The Associated Press, released the infamous image and after it was used by Sean Bonner in his spoof, they threatened legal action.
Posted by Dane Troup at 10:40 PM | Comments (0)
January 04, 2006
Viral - Part 2 - The Witch
Hollywood has deceived us. The Blair Witch Project was an early buzz creator. The product was a faux documentary that created an online buzz of "What is this? Did this really happen?" There is a lot of speculation that the so called "fan sites" that sprung up around the movie were actually planted by the filmmakers and the studio as a guerilla marketing tactic. In July of 1999, Salon.com published "Did 'The Blair Witch Project' fake its online fan base?" The article is outing studios for faking online fan sites in order to create buzz around their new releases. I find it amazing that it was not that long ago that people had so much trust in online content and that there was almost shock in the fact that something like this could happen.
Before it was released, the BWP had a number of fan sites, a web ring, a mailing list and more. The sites created faux content that investigated the scene, interviewed towns people about the event, search party stories and even missing signs. The buzz was moving all over the Internet and media outlets started to pick up the story. MTV ran a story on it giving it the stamp of approval that the desired demographic needed. A one-hour special had regular time on the sci-fi channel until the release. All of these actions resulted in the BWP breaking box office records and created a whole new era in internet marketing. Or did they? Five years later and another movie has yet to come close to the same success.
Here is some incite from Harry Knowles, proprietor of the Ain't-It-Cool Website. Asked whether Hollywood's post-Blair Web epiphany meant that history would soon repeat itself, Knowles noted the Web happened to be a perfect match for the subject matter and style of the Blair Witch Project. "That," he said simply, "was a one-off."
BLAIR WITCH NUMBERS
Released in US - July 14, 1999
Total US Gross - $140,539,099
Production Budget - $35,000
Prints and Advertising Budget - $6,500,000
Worldwide Gross - $248,300,000
MPAA Rating - R
Franchises - Blair Witch Project
Distributed by - Artisan
Major Genre - Horror
Posted by Dane Troup at 10:31 PM | Comments (0)
January 03, 2006
Viral - Part 1 - The What
Viral can be used in describing buzz around a popular product or service, special promotions or "Free Prize" marketing initiatives, a joke, bizarre piece of content, referral incentives and more. Networked communications allows for this buzz to be spread at a rate never seen before. When something online creates this buzz it is considered to have "gone viral".
These users have become independent distribution channels that when networked together can create a very loud voice. It has come to people's attention that the right content, properly seeded, can use this powerful voice to promote ideas, products and services, entertainment and social commentary. The person to person distribution of the information is highly effective because of the indirect endorsement that goes along with it. The receiver of the information will be more inclined to review the material if it is coming from a trusted source. Because of the immediacy of the communication, that receiver will be more inclined to pass the information along to all of their associates, friends and family members who may have interest in the material.
Companies have been trying to harness contagious advertising and they measure of its success is whether is has 'gone viral' or not. What are the characteristics of something viral and why do so many contagious campaigns never even get off the ground. Can one create a contagious campaign and be able to successfully anticipate how viral it will get?
I take a look at a hand full of viral pieces and see what about them appealed to so many people. Some have been seeded and others have taken on a life of there own. I will also take a look at a few examples that fell flat on their face and what they missed in their quest for glory.
Surprisingly enough, "Viral Marketing" has been around since 1997. The term was coined by Draper Fisher Jurvetson in a Netscape newsletter talking about Hotmail's tactic of adding a blurb at the bottom of every email promoting free email. As a result Hotmail grew its subscriber base from zero to 12 million users in 18 months.
Posted by Dane Troup at 10:26 PM | Comments (0)
January 02, 2006
Pointroll Ad
I created this ad for Pointroll. This was printed in iMedia workbook.
They have a great marketing group and have a lot of fun when it comes to creative.
Posted by Dane Troup at 06:43 PM | Comments (0)
January 01, 2006
Excesspool is Born
I'm starting off 2006 by jumping on the band wagon and starting my own blog. I'm hosting with Mediatemple and use Movable Type as the engine. The purpose of my blog is to keep a log of the projects I creste and my thinking behind them. I often work on a lot of projects and then will forget all about them or not keep any documentation on my thought process. I'm in a Digital Design program at Philadelphia University. I am in the 12-month graduate program. I finished the first semester in the fall. The program is excellent. I will be working on planning my thesis project in the spring semester. I will be hoping to try to create an online app that will challenge visitors to build the site or create and post content that they can personalize and share with others. It is something that will hopefully go viral and spread around the web.
Posted by Dane Troup at 05:06 PM | Comments (0)